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The hype and growing popularity of cannabidiol products all around the world are attracting not only new customers but also entrepreneurs and business owners who want to secure a strong position in the market. While establishing your own CBD company from scratch is an option, this often involves significant initial investments in machinery, as well as hiring experienced teams for research and development.
An alternative for entrepreneurs who want to participate in the CBD business without facing the high barriers of entry is to partner with quality CBD wholesalers that can supply personalised products to suit their brand. While this option is used by many large and small brands, there are a few considerations that must be taken into account before purchasing from any bulk CBD producer.
Why Should I Buy from CBD Wholesalers?
Unless you have a significant amount of money and are willing to invest it in hiring CBD experts and buying advanced equipment to manufacture cannabidiol products from scratch, wholesale manufacturers are the best way to start a CBD brand nowadays.
While some might think that all the buyers from a single wholesale CBD producer are selling the same products, the fact is that most of these large manufacturers customize their items to meet the specific needs of their clients.
Buying CBD products in bulk allows you to benefit from the economies of scale right from the beginning; due to their large volume of orders, wholesale manufacturers can offer their products at competitive prices. This allows brands to focus on other areas of the business and make profits from the beginning.
When looking for CBD suppliers to help you start or grow your brand, these are the elements that must be taken into consideration:
Which Kind of Product you Would Like to Sell
While some of the largest wholesale CBD manufacturers produce isolates, broad-spectrum and full-spectrum products, others focus on a single type of cannabidiol extracts. At this point, you must have determined which kinds of products your brand would like to offer, so finding a wholesale supplier that is able to deliver them is the first step of the process.
Apart from the type of extracts, you must also know which administration methods your brand is targeting. These include, but are not limited to:
- CBD Edibles
- Vape Liquids
- Sublingual Tinctures
- Topicals
- Adhesives
- Capsules
Communication and Availability of Suppliers
After shortlisting some of the wholesale CBD suppliers that manufacture the products you would like to sell, it is time to discard those that fail to answer your questions and keep a timely communication. Your products’ supplier will become one of the main pillars of your brand, so having open communication channels and testing their availability is crucial to ensure a successful collaboration.
Remember that your brand will become the public face of any product you are selling, so you are entitled to receive detailed information from your wholesale supplier regarding their quality standards, extraction methods and any other product-related enquiries.
Third-Party Laboratory Tests
While the websites and information sites of wholesale CBD manufacturers will always try to sell their products and explain their superior quality, the only way these statements can be proved is through independent, third-party laboratory tests on each batch. If you are planning to buy the products of any supplier, make sure that they can provide you with third-party lab test results so you can be assured of their quality and consistency.
Once your brand starts getting new customers and your products reach the market, you want to make sure you can provide reliable information on their quality. Once again, remember that you are the public face of each product, and your final customers will usually never know that you work with wholesale CBD manufacturers.
Good Manufacturing Practices
Apart from having access to the results of third-party laboratory tests, any CBD brand wanting to buy products from wholesale manufacturers must ensure that these are GMP-certified and comply with the highest quality standards in their manufacturing processes and facilities.
Although hemp products and CBD are still largely unregulated and there are no official FDA regulations to consistently evaluate their quality and effectiveness, ensuring that your suppliers comply with GMP standards and provide positive third-party lab results are two steps you can take to ensure the quality of the products you are selling.
Order Processing Times and Requirements
For your CBD brand to have satisfied customers, you must be able to deliver each order in a timely way. For this, it is vital to ensure that your wholesale supplier can also be trusted and is able to provide its products in a reasonable timeframe.
Furthermore, before choosing any wholesale CBD supplier for your brand, you must ask about their minimum order requirements and any price reduction scheme that could be put in place for more significant order numbers.
Testimonies and Previous Customers
Just as with any other business, shopping around for well-known suppliers with extensive experience and a broad portfolio of satisfied customers is a crucial step to ensure a positive collaboration and have quality guarantees.
While CBD brands are usually reluctant to publicly acknowledge their collaborations with wholesale manufacturers, when looking for CBD suppliers it is useful to ask some details of their previous and current work with any recognised brands in the market.
Flexibility and Custom Products
While your wholesale CBD supplier will undoubtedly be working with other brands, you want to have a unique offer for your customers. Therefore, it is essential to choose manufacturers that can offer customized products that go in line with your brand´s approach to the market.
The flexibility of wholesale CBD manufacturers often depends on the order volume that you are planning to generate for them. Make sure to understand their specific requirements and have a clear idea of the types of products you want to offer to your final customers.
If you want your brand to have a vast number of different products, such as vape cartridges, pure CBD tinctures, soaps and edibles, you might need to contact more than one manufacturer as some are focused on either a single product or a limited range of items.
Get Samples and Verify Their Quality
Choosing a wholesale manufacturer for your CBD brand is no small thing; your customers’ satisfaction and therefore, the reputation of your business largely depends on their ability to produce useful products. Before signing any agreement or placing bulk orders from a wholesale supplier, ask for a sample of their products.
Working with new brands is a priority for any wholesale CBD manufacturer, so most of them are willing to provide free samples of their products to interested brands. Once you receive them, test them and ask yourself if they provide exactly what your brand intends to represent. In case you are not entirely satisfied, feel free to ask for any reasonable changes until you get a product that meets your expectations.
While Label Manufacturing
Although most wholesale CBD manufacturers are white label producers, others try to promote their brand through labelling. The most critical element to consider is whether the products comply with the relevant CBD-related legislation, as some jurisdictions do not allow any specific health claims or visual references to hemp plants.
If you want your brand to deliver CBD products in a timely way to its final customers, it is crucial to ensure that they comply with the law at each step of the process. If your wholesale manufacturer is in a different jurisdiction than your brand, you might need to do some research on the applicable CBD laws.
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